Reflection
During the planning of my advertisement, I decided to make the target audience all the families which find that in other schools, kids grades or friendships seem to be failing, this explains the question I have provided within my ad."Are you thinking of a bright future for your kids?" To make the audience think that the future's of their kids entirely depends on their education and if they aren't acquiring a fully advanced learning, which in this ad EISM contains. This gives the idea that once they arrive in the school their kids will be able to have this opportunity. There might be some negative effects towards the children if the statement given to them isn't exactly reached. Or if a child's grades haven't improved then maybe, they will make another decision against the school. The only way to possibly fix this is only if we pay special attention to kids who's grades are slipping so we can continue as the statement says. If I were to create this ad again I would add more information to the ad and let it receive more facts about the school in order to give people the thought that this school could really be a fit area to educate their kids. Specifically what has the school done before comparing to the other schools around Dubai and tell them about this school's accomplishments.
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